Category Archives: Reflection

Meaning of a message

There is so much in a picture and a message.
I’ve run two ads on Facebook. One for End and one for Supernatural Temptation. The one for End is getting alot of plays while the otherone isn’t. End is targetted at people with complicated relation status and has a picture that is clearly pointing at marriage issues (the same as below in the soundcloud image)

The one for supernatural was pointed to general hipsters that like independent music with an image that really conveys no message at all. It shouldn’t have come as a surprise that the ad for Supernatural was basically just waste of money as it did’t engage the viewer.

Lesson learned: There is no shortcut to real plays.

The wonderful, false, feeling of accomplishment

$ROPEVEJI bet you all know it. This feeling of having something done. Finished a task. Tied up the loose ends. It’s so gratifying that its almost addictive and I am enjoying it now. In fact, so much that I actually think I have time to write this post. In reality though, I don’t actually know if I have the time or if I should be doing something completely different.

It’s not like I have endless choices at the moment. Currently I am somewhere over Greenland trying to spot polar bears out the window (not much success I might add) on my way to a meeting in the U.S., and as I always do on these flight I clean up my inbox. And I am done!

There are only three emails left in the inbox, all of which are trivial and will be easily taken care of once I get my internet connection back. It will only take me minutes.  Life is good.

Or is it?

I use a GTD-kind of system that is constantly evolving to manage my tasks and what I’ve done now while passing half of the Atlantic, is to read these emails, answer the trivial ones and putting the bigger ones somewhere else with an action attached to them, in either my notebook or OneNote together with all the other actions I have piled up since earlier. So what have I accomplished really?

An empty inbox means that all correspondence is kept moving. I’m not stopping anything from happening, at least nothing I can trivially keep moving. This is a really good thing as being responsive is extremely important. I have accomplished an empty inbox so I should be happy with myself. It’s a good thing to do and I should do it more often. 

Am I done? 

Not even close.. What I have now is an un-prioritized list of actions in a couple of places (I want it like that.. more on that some other time). I don’t really know how big some of these actions are so I have no real clue of how much effort there is left.

But one thing I can do. I can check off my “empty the inbox” checkbox and feel secure that there is no major thing that I am not aware of waiting as an ugly surprise in there and that leaves me with a sense of control that feels really good. Now it’s just a matter of execution to do all the things I have lined up.. so I guess this post is over and I am going to jump into actually doing some more not-so-productive work, namely prioritize and continue my structured procrastination.

Sleepless in San Diego


It’s been a couple of days since I landed here in San Diego. It’s 8 hours time difference to Sweden, something that normally isn’t that big of a problem, but it’s now 3:30 in the morning and I can’t sleep.

The reason for not being able to sleep is of course to some extent the time difference, but also brain has gone hyperactive in work mode for some reason and is finding all the issues I have and somehow trying to solve them. Even if I don’t want to. And that means no sleep.

So what to do? 

I decided to stop trying to sleep and go to work. And not just go to work, but go where the brain wanted to go. I took the largest, unfinished project I am working on, the one that got stuck in my head and, without knowing at all where to go with it, just started working. I wrote emails, slides, drew up plans and just focused.

An couple of hours later I was done. There was nothing more to do. A final report had been drafted, work had been assigned to those I needed to assign it to and meetings booked. The brain was happy and I was happy and could finally go to sleep for a short while before it was time to get up and go to work.

The phenomena I experienced is probably the one of the brain not liking to have too many open loops at the same time, and the solution was simple. Just do the task instead of thinking about doing it. 

Now, why don’t I do that more often?